Spike Jonze’s new ad for Kenzo’s new parfum, with Margaret Qualley. Top-notch.
Enjoy the video:
Director: Spike Jonze
“Margaret”: Margaret Qualley (Insta)
Producers: Natalie Farrey and Vincent Landay for MJZ
Executive producers: Humberto Leon and Carol Lim
Co-Production: Amanda Adelson
Art Directing Photography: Hoyte van Hoytema
Production Designer: KK Barrett
Editor: Eric Zumbrunnen
Choreographer: Ryan Heffington
Costumes: Heidi Bivens
Music: Mutant Brain (feat. Assassin) par Sam Spiegel & Ape Drums
I was on 45th
I was half out of a dive
Yeah I knew that you saw me
You laughed when I looked back
I thought I’d given up
Now I didn’t feel so bad
And then a shock went through me
And then I walked right back
I hope that in this year to come, you make mistakes.
Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re Doing Something.
So that’s my wish for you, and all of us, and my wish for myself. Make New Mistakes. Make glorious, amazing mistakes. Make mistakes nobody’s ever made before. Don’t freeze, don’t stop, don’t worry that it isn’t good enough, or it isn’t perfect, whatever it is: art, or love, or work or family or life.
Whatever it is you’re scared of doing, Do it.
Make your mistakes, next year and forever.
Half a decade ago Neil Gaiman wrote this New Year’s wish. Still valid.
Historical Leica photos recreated to celebrate the Leica 100 year centennial and the opening of the Leica Gallery in Sao Paulo, Brazil.
Not every famous photograph was taken with a Leica. But they were all taken thanks to Leica.
Client: Leica Gallery São Paulo
Agency: F/Nazca Saatchi & Saatchi
Product: Leica Institucional
Executive Creative Director: Fabio Fernandes | Eduardo Lima
Head of Art: João Linneu
Creatives: Bruno Oppido | Romero Cavalcanti | Thiago Carvalho | João Linneu
Zipper bags made of food-safe reusable and recyclable LDPE, they cost 8 dollars. Designed by Sherwood Forlee and Mihoko Ouchi ( .The) to keep sticky-fingered coworker or schoolyard bully away from your lunch.