20 de Marzo 2007
100 formas distintas de derribar una idea
At some level, every human is involved in the generation of ideas and then the solicitation of those ideas. Most of the time, somewhere along the way, a person’s idea gets changed before their concept transaction is completed. Sometimes their concept lives and evolves, but more often it dies. Once a concept is conceived, persuading someone else to buy into that concept usually causes any of the following circumstances to happen (particularly in business, marketing & sales, the arts, science, government, and any entrepreneurial venture) . . .
Why Most New Ideas Get Shot Down™ es la suerte de manifiesto de Michael Iva, Presidente y Director creativo de Qually & Company, Inc. y QuContent (Chicago, USA). En el comenta las posibles reacciones ante ideas innovadoras que pueden acabar con cualquier rastro de creatividad en las mismas:
- The boss won’t go for that.
- The lawyers won’t go for that.
- The accountants won’t go for that.
- The client won’t go for that.
- The salespeople won’t go for that.
- The investors won’t go for that.
- So and so won’t like it.
- It’s not us.
- It won’t fit into our system.
- We’re not ready for that yet.
Como reaccionar, como enfrentarse y conseguir que esas ideas salgan adelante, que principios considerar en nuestras negociaciones, son las lineas que rigen este texto. No se hasta que punto pueda considerarse una lectura obligada, lo que si se seguro es que pueden darle un buen uso, yo lo recomiendo encarecidamente.
Pueden leerlo en adholes [+]
Descargar la versión extendida en PDF [+]
La ilustración que acompaña el post es de couscouskid [+]
