Archivo por meses: junio 2013

The perfect crime

“Sometimes, marketing enables a pickpocket to steal a wallet–and be thanked for it.

Marketers are responsible for what we do, it’s not an activity without effects.

Last year, just one of the big fast food companies made more than $1,300,000,000 in profit (billion with a ‘b’). They’ve also paid their CEO nearly $200 million in salary in the last five years. Sometimes, a big profit is the sign that you’re doing something right, creating real value for people able to pay. Sometimes, though, it means you’re exploiting a weakness in the system.”

 

Read the whole article, in Seth Godin’s blog. Very worth reading.