Historical Leica photos recreated to celebrate the Leica 100 year centennial and the opening of the Leica Gallery in Sao Paulo, Brazil.
Not every famous photograph was taken with a Leica. But they were all taken thanks to Leica.
Client: Leica Gallery São Paulo
Agency: F/Nazca Saatchi & Saatchi
Product: Leica Institucional
Executive Creative Director: Fabio Fernandes | Eduardo Lima
Head of Art: João Linneu
Creatives: Bruno Oppido | Romero Cavalcanti | Thiago Carvalho | João Linneu