Leica 100

Historical Leica photos recreated  to celebrate the Leica 100 year centennial and the opening of the Leica Gallery in Sao Paulo, Brazil.

Not every famous photograph was taken with a Leica. But they were all taken thanks to Leica.

Client: Leica Gallery São Paulo
Agency: F/Nazca Saatchi & Saatchi
Spot: “100”
Product: Leica Institucional
Executive Creative Director: Fabio Fernandes | Eduardo Lima
Head of Art: João Linneu
Creatives: Bruno Oppido | Romero Cavalcanti | Thiago Carvalho | João Linneu

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