Historical Leica photos recreated to celebrate the Leica 100 year centennial and the opening of the Leica Gallery in Sao Paulo, Brazil.
Not every famous photograph was taken with a Leica. But they were all taken thanks to Leica.
Client: Leica Gallery São Paulo
Agency: F/Nazca Saatchi & Saatchi
Product: Leica Institucional
Executive Creative Director: Fabio Fernandes | Eduardo Lima
Head of Art: João Linneu
Creatives: Bruno Oppido | Romero Cavalcanti | Thiago Carvalho | João Linneu
Zipper bags made of food-safe reusable and recyclable LDPE, they cost 8 dollars. Designed by Sherwood Forlee and Mihoko Ouchi ( .The) to keep sticky-fingered coworker or schoolyard bully away from your lunch.
“Sometimes, marketing enables a pickpocket to steal a wallet–and be thanked for it.
Marketers are responsible for what we do, it’s not an activity without effects.
Last year, just one of the big fast food companies made more than $1,300,000,000 in profit (billion with a ‘b’). They’ve also paid their CEO nearly $200 million in salary in the last five years. Sometimes, a big profit is the sign that you’re doing something right, creating real value for people able to pay. Sometimes, though, it means you’re exploiting a weakness in the system.”