Archivo del Autor: wu

Latte Motion: Latte warms the world

The world’s first latte art animation(latte motion) created with 1,000 cups of latte.

First stop motion ad made using more than 1000 coffee cups

First stop motion ad made using more than 1000 coffee cups

A fine campaign to promote… well, coffee. But what a marvelous way to do so!

Be sure to watch the last min or so with the behind the scenes to realize the huge amount of work behind this two minutes spot.

Watch the video here or pay them a visit. It is a japanese ad, but you will enjoy it anyways.

Make Mistakes

I hope that in this year to come, you make mistakes.
Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re Doing Something.
So that’s my wish for you, and all of us, and my wish for myself. Make New Mistakes. Make glorious, amazing mistakes. Make mistakes nobody’s ever made before. Don’t freeze, don’t stop, don’t worry that it isn’t good enough, or it isn’t perfect, whatever it is: art, or love, or work or family or life.
Whatever it is you’re scared of doing, Do it.
Make your mistakes, next year and forever.
Half a decade ago Neil Gaiman wrote this New Year’s wish. Still valid.

Leica 100

Historical Leica photos recreated  to celebrate the Leica 100 year centennial and the opening of the Leica Gallery in Sao Paulo, Brazil.

Not every famous photograph was taken with a Leica. But they were all taken thanks to Leica.

Client: Leica Gallery São Paulo
Agency: F/Nazca Saatchi & Saatchi
Spot: “100”
Product: Leica Institucional
Executive Creative Director: Fabio Fernandes | Eduardo Lima
Head of Art: João Linneu
Creatives: Bruno Oppido | Romero Cavalcanti | Thiago Carvalho | João Linneu

The perfect crime

“Sometimes, marketing enables a pickpocket to steal a wallet–and be thanked for it.

Marketers are responsible for what we do, it’s not an activity without effects.

Last year, just one of the big fast food companies made more than $1,300,000,000 in profit (billion with a ‘b’). They’ve also paid their CEO nearly $200 million in salary in the last five years. Sometimes, a big profit is the sign that you’re doing something right, creating real value for people able to pay. Sometimes, though, it means you’re exploiting a weakness in the system.”

 

Read the whole article, in Seth Godin’s blog. Very worth reading.