“This year is the bicentennial of his birth, and while he never earned a secure living, was often sucked into alcoholic maelstroms, was unable to hold a job without incinerating his prospects and regularly lashed out at his literary contemporaries — while in life, in other words, he was a miserable conglomeration of self-justification, remorse, genius, fury and failure — as a corpse he has flourished mightily. (…)”
“Reuters is reporting that the British government has rejected a proposal to extend music recording copyrights from 50 to 95 years. Virtually all music is out of print in at 50 years, and extending copyright for another 45 years would only ensure that the vast majority of British recordings were long vanished and forgotten before they returned to the public domain. Economists calculated the net present value of the 95th year of copyright at less than the net present worth of a lottery ticket — so the government would do more for the average recording artist if they bought her a lotto ticket than if they gave her 45 years more copyright (…)”
At some level, every human is involved in the generation of ideas and then the solicitation of those ideas. Most of the time, somewhere along the way, a person’s idea gets changed before their concept transaction is completed. Sometimes their concept lives and evolves, but more often it dies. Once a concept is conceived, persuading someone else to buy into that concept usually causes any of the following circumstances to happen (particularly in business, marketing & sales, the arts, science, government, and any entrepreneurial venture) . . .
Why Most New Ideas Get Shot Down™ es la suerte de manifiesto de Michael Iva, Presidente y Director creativo de Qually & Company, Inc. y QuContent (Chicago, USA). En el comenta las posibles reacciones ante ideas innovadoras que pueden acabar con cualquier rastro de creatividad en las mismas:
- The boss won’t go for that.
- The lawyers won’t go for that.
- The accountants won’t go for that.
- The client won’t go for that.
- The salespeople won’t go for that.
- The investors won’t go for that.
- So and so won’t like it.
- It’s not us.
- It won’t fit into our system.
- We’re not ready for that yet.
Así, hasta 100. Muchas de las cuales las habrán oído seguro, casi sin importar cual sea su sector. Si ademas el suyo es un sector en el que se necesitan planteamientos creativos me apuesto que han escuchado gran parte de estos argumentos (no solo en publicidad/diseño hay un ejercicio intensivo de la mente creativa, en contra de lo que solemos creernos).
Como reaccionar, como enfrentarse y conseguir que esas ideas salgan adelante, que principios considerar en nuestras negociaciones, son las lineas que rigen este texto. No se hasta que punto pueda considerarse una lectura obligada, lo que si se seguro es que pueden darle un buen uso, yo lo recomiendo encarecidamente.