This is America video, by Hiro Murai for Childish Gambino

Directed by Hiro Murai and produced by Doomsday.  With Ibra Ake and Fam Rothstein of the creative agency/Label Wolf + Rothstein, for multi-Grammy nominee Childish Gambino. I love the work of Hiro, “Do you” video for Spoon, or “Gold” for Chet Faker, he is a star.

This is the first result of partnering with RCA Records. Timely topic, action at different levels in the same frame, overlapping on purpose violence, popular dance moves and criticism. An amalgamation of different views of modern America. They deliver, in such a solid way one could not wait to see what comes next.



Muji Award 2018 04 edition

Muji Award 2018 gold prize winner: the Storage Book, created by Ip Chi Chuen (HONG KONG)

According to the designer, “Sorting things” is a part of our lives, but you may often have trouble finding a place to store things after sorting them. As a solution to this problem, I made a storage case shaped like a book to make it easier to decide where to place. This MUJI PP case is designed to have the same shape and size as a normal book and the spine on which an identification sticker can be attached. It is an idea where a book on a bookshelf has an ability to store things.”

Book storage, muji awards 04, side view
Book storage, muji awards 2018, use case picture

Book storage, muji awards 04 winner. By Ip Chi

By Ip Chi Chuen, Hong Kong

I love it because I have been storing things in books since I was a kid. Although I find it more interesting the Door-in-Door project (Bronze award), from Chinese duo Lu Jiajheng & Cheng Yatin. But who am I to judge? 😉

Here you have the list of nominees and winners of Muji Awards 2018.

Kenzo ad, by Spike Jonze

Spike Jonze’s new ad for Kenzo’s new parfum, with Margaret Qualley. Top-notch.

Enjoy the video:

Director: Spike Jonze
“Margaret”: Margaret Qualley (Insta)
Producers: Natalie Farrey and Vincent Landay for MJZ
Executive producers: Humberto Leon and Carol Lim
Co-Production: Amanda Adelson
Art Directing Photography: Hoyte van Hoytema
Production Designer: KK Barrett
Editor: Eric Zumbrunnen
Choreographer: Ryan Heffington
Costumes: Heidi Bivens
Music: Mutant Brain (feat. Assassin) par Sam Spiegel & Ape Drums

Latte Motion: Latte warms the world

The world’s first latte art animation(latte motion) created with 1,000 cups of latte.

First stop motion ad made using more than 1000 coffee cups

First stop motion ad made using more than 1000 coffee cups

A fine campaign to promote… well, coffee. But what a marvelous way to do so!

Be sure to watch the last min or so with the behind the scenes to realize the huge amount of work behind this two minutes spot.

Watch the video here or pay them a visit. It is a japanese ad, but you will enjoy it anyways.

Make Mistakes

I hope that in this year to come, you make mistakes.
Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re Doing Something.
So that’s my wish for you, and all of us, and my wish for myself. Make New Mistakes. Make glorious, amazing mistakes. Make mistakes nobody’s ever made before. Don’t freeze, don’t stop, don’t worry that it isn’t good enough, or it isn’t perfect, whatever it is: art, or love, or work or family or life.
Whatever it is you’re scared of doing, Do it.
Make your mistakes, next year and forever.
Half a decade ago Neil Gaiman wrote this New Year’s wish. Still valid.

Leica 100

Historical Leica photos recreated  to celebrate the Leica 100 year centennial and the opening of the Leica Gallery in Sao Paulo, Brazil.

Not every famous photograph was taken with a Leica. But they were all taken thanks to Leica.

Client: Leica Gallery São Paulo
Agency: F/Nazca Saatchi & Saatchi
Spot: “100”
Product: Leica Institucional
Executive Creative Director: Fabio Fernandes | Eduardo Lima
Head of Art: João Linneu
Creatives: Bruno Oppido | Romero Cavalcanti | Thiago Carvalho | João Linneu