“We have a blind spot when it comes to speeding in this country. We drive too fast. We just simply don’t get the fact that the faster you go the greater the impact. And the greater the chances of inflicting serious or fatal injury on ourselves or others. This new ad is trying to correct a national misunderstanding. Trying to deliver a strong dose of reality. It puts the laws of physics into plain English.”

Mr. Gay Byrne, Chairman, Road Safety Authority

Client: Road Safety Authority, supported by Hibernian Insurance, and from the Department of the Environment, Northern Ireland, supported by Norwich Union

Aviso, anuncio poco apto para estómagos sensibles.

Via: IBelieveInAd

Un pensamiento en “MESS

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