Directed by Hiro Murai and produced by Doomsday. With Ibra Ake and Fam Rothstein of the creative agency/Label Wolf + Rothstein, for multi-Grammy nominee Childish Gambino. I love the work of Hiro, “Do you” video for Spoon, or “Gold” for Chet Faker, he is a star.
This is the first result of partnering with RCA Records. Timely topic, action at different levels in the same frame, overlapping on purpose violence, popular dance moves and criticism. An amalgamation of different views of modern America. They deliver, in such a solid way one could not wait to see what comes next.